Identifying Your Audience

The most important task an artist or illustrator has is to create. Forging a career, however, does require you to sell work and identifying an audience really is key to this. This selection of articles concentrates on how to think about who your work is aimed at and how you can make them aware of it.

4 min read
18th July 2022
21st July 2022
In this extract from her article inside the Writers' & Artists' Yearbook 2023, Felicity Cloake, a multi-award-winning freelance journalist,...
5 min read
21st June 2021
22nd June 2021

Over the years I’ve struggled with this question, finding it impossible to judge my own work. Adept at knowing when someone else’s manuscript hits...